Finding and consuming web subscriptions in a web browser

ABSTRACT

A content syndication platform, such as a web content syndication platform, manages, organizes and makes available for consumption content that is acquired from the Internet. In at least some embodiments, the platform can acquire and organize web content, and make such content available for consumption by many different types of applications. These applications may or may not necessarily understand the particular syndication format. An application program interface (API) exposes an object model which allows applications and users to easily accomplish many different tasks such as creating, reading, updating, deleting feeds and the like. Further, in at least some embodiments, a user can subscribe to a particular web feed, be provided with a user interface that contains distinct indicia to identify new feeds, and can efficiently consume or read RSS feeds using both an RSS reader and a web browser.

RELATED APPLICATIONS

This application claims priority under 35 U.S.C. §120 as a continuationto U.S. patent application Ser. No. 11/158,911, filed Jun. 21, 2005 andentitled “Finding and Consuming Web Subscriptions in a Web Browser”, theentire disclosure of which is hereby incorporated by reference in itsentirety.

This application is related to U.S. patent application Ser. No.11/158,398, filed Jun. 21, 2005 and entitled “Content SyndicationPlatform”, the entire disclosure of which is incorporated by referencein its entirety.

BACKGROUND

RSS, which stands for Really Simple Syndication, is one type of webcontent syndication format. RSS web feeds have become more and morepopular on the web and numerous software applications with RSS supportare being developed. These numerous applications can have many variedfeatures and can lead users to install several different RSS-enabledapplications. Each RSS application will typically have its own list ofsubscriptions. When the list of subscriptions is small, it is fairlyeasy for a user to enter and manage those subscriptions across thedifferent applications. As the list of subscriptions grows, however,management of the subscriptions in connection with each of thesedifferent RSS-enabled applications becomes very difficult. Thus, it isvery easy for subscription lists to become unsynchronized.

In addition, web feeds come in several different file formats, with thepopular ones being RSS 0.91, 0.92, 1.0, 2.0 and Atom. Each RSS-enabledapplication has to support most of these formats and possibly even morein the future. Implementing parsers for use in the RSS context for someapplications is more difficult than for others. Given that not allapplication developers are RSS experts who possess experience andknowledge with regard to the intricacies of each format, it is unlikelythat all application developers will implement the parsers correctly.Hence, it is likely given the rich number of file formats that someapplication developers will opt to not develop applications in thisspace or, if they do, the applications will not be configured to fullyexploit all of the features that are available across the different fileformats.

Another aspect of RSS and web feeds pertains to the publishing ofcontent. For example, the number of users with blogs (weblogs) isincreasing. There are many publicly available services that provide freeblog services. Publishing content to a blog service, however, can berather cumbersome since it might involve opening a browser, navigatingto the blog service, signing in, and then typing the entry andsubmitting it. Many application developers would prefer to be able topublish from within their particular application, without breaking theuser flow by having to go to a website. In addition, there are manydifferent types of protocols that can be used to communicate between aclient device and a particular service. Given this, it is unlikely thatapplication developers will implement all protocols. As such, the userexperience will not be all that it could be.

SUMMARY

A content syndication platform, such as a web content syndicationplatform, manages, organizes and makes available for consumption contentthat is acquired from a source, such as the Internet, an intranet, aprivate network or other computing device, to name just a few. In someembodiments, the platform can acquire and organize web content, and makesuch content available for consumption by many different types ofapplications. These applications may or may not necessarily understandthe particular syndication format. An application program interface(API) exposes an object model which allows applications and users toeasily accomplish many different tasks such as creating, reading,updating, deleting feeds and the like.

In addition, the platform can abstract away a particular feed format toprovide a common format which promotes the useability of feed data thatcomes into the platform. Further, the platform processes and managesenclosures that might be received via a web feed in a manner that canmake the enclosures available for consumption to both syndication-awareapplications and applications that are not syndication-aware.

Further, in at least some embodiments, a user can subscribe to aparticular web feed in an efficient and streamlined manner. In somecases, a single user action is used to initiate the subscription processwithout requiring the user to preview the RSS content. Further, at leastsome embodiments can provide, in a user interface, distinct visualindicia so that a user can quickly identify which feeds are new orperhaps unviewed, as distinguished from feeds that are old or perhapsviewed. In this way, a user can quickly and efficiently browse throughfeeds of interest and make consumption or subscription decisions. In yetother embodiments, innovative techniques enable a user to seamlessly andefficiently consume or read RSS feeds using both an RSS reader and a webbrowser.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a high level block diagram that illustrates a system thatincludes a web content syndication platform in accordance with oneembodiment.

FIG. 2 is a block diagram illustrates aspects of an object model inaccordance with one embodiment.

FIG. 3 is a block diagram that illustrates a feed synchronization enginein accordance with one embodiment.

FIG. 4 illustrates an exemplary feed store in accordance with oneembodiment.

FIG. 5 illustrates an exemplary user's profile in accordance with oneembodiment.

FIG. 6 illustrates exemplary objects in accordance with one embodiment.

FIG. 7 illustrates exemplary objects in accordance with one embodiment.

FIG. 8 illustrates one view of a web page and an RSS subscription page.

FIG. 9 illustrates a web browser and a web content syndication platformin accordance with one embodiment.

FIG. 10 is a flow diagram that describes steps in a method in accordancewith one embodiment.

FIG. 11 illustrates a pair of controls in accordance with oneembodiment.

FIG. 12 is a flow diagram that describes steps in a method in accordancewith one embodiment.

FIG. 13 illustrates a web browser and RSS reader in accordance with oneembodiment.

FIG. 14 illustrates a system including a web browser, RSS reader and webcontent syndication platform in accordance with one embodiment.

FIG. 15 is a flow diagram that describes steps in a method in accordancewith one embodiment.

DETAILED DESCRIPTION

Overview

A content syndication platform, such as a web content syndicationplatform, is described which is utilized to manage, organize and makeavailable for consumption content that is acquired from a source, suchas the Internet, an intranet, a private network or other computingdevice, to name just a few. In the context of this document, theplatform is described in the context of an RSS platform that is designedto be used in the context of RSS web feeds. It is to be appreciated andunderstood that the RSS context constitutes but one example and is notintended to limit application of the claimed subject matter to only RSScontexts. The description below assumes some familiarity on the part ofthe reader with RSS. For background on RSS, there are a number ofpublicly available specifications that provide information that may beof interest to the reader.

In this document, certain terminology will be used in the context of theRSS embodiment that is described. An item is a basic unit of a feed.Typically, an item represents a blog entry or a news article/abstract,with a link to the actual article on the website. An enclosure issimilar to an email attachment, except that there is a link to actualcontent. A feed is a list of items in a resource, usually only the mostrecent additions. A system feed list is a list of feeds to which a useris subscribed. A subscription refers to the act of signing up to receivenotifications of new feed items.

In the various embodiments described in this document, the platform canacquire and organize web content, and make such content available forconsumption by many different types of applications. These applicationsmay or may not necessarily understand the particular syndication format.Thus, in the implementation example, applications that do not understandthe RSS format can nonetheless, through the platform, acquire andconsume content, such as enclosures, acquired by the platform through anRSS feed.

The platform comprises an application program interface (API) thatexposes an object model which allows applications and users to easilyaccomplish many different tasks such as creating, reading, updating,deleting feeds and the like. For example, using the API, many differenttypes of applications can access, manage and consume feedlists whichincludes a list of feeds.

In at least one embodiment, the platform provides multiple differentfeed parsers each of which can parse a particular format in which a webfeed may be received. The parsed format is then converted into a commonformat which can then be leveraged by applications and users. The commonformat is utilized to abstract away specific notions embodied by any oneparticular format in favor of a more universal, understandable format.

Further, the platform processes and manages enclosures that might bereceived via a web feed in a manner that can make the enclosuresavailable for consumption to both syndication-aware applications andapplications that are not syndication-aware. In at least someembodiments, the APIs allow for discovery of the relationship between anenclosure and its associated feed item.

In the discussion that follows, an exemplary platform and its componentsare first described under the heading “Web Content SyndicationPlatform”. Following this discussion, an implementation example (underthe heading “Implementation Example”) is provided and describes a set ofAPIs that expose an object model that enables applications and users tointeract with the platform in a meaningful and robust way.

Web Content Syndication Platform

FIG. 1 shows an exemplary system in accordance with one embodiment,generally at 100. Aspects of system 100 can be implemented in connectionwith any suitable hardware, software, firmware or combination thereof.In at least one embodiment, aspects of the system are implemented ascomputer-readable instructions that reside on some type ofcomputer-readable medium.

In this example, system 100 comprises a content syndication platform 102and a collection of applications 104 individual ones of which can beconfigured to utilize the platform in different ways, as will becomeapparent below. In at least some embodiments, the content syndicationplatform comprises a web content syndication platform. In the discussionthat follows, the platform 102 is described in the context of an RSSplatform. It is to be appreciated and understood that this is intendedas but an example and is not intended to limit application of theclaimed subject matter to only RSS environments. Rather, principles ofthe described embodiments can be utilized in other syndicationenvironments without departing from the spirit and scope of the claimedsubject matter.

In this example, platform 102 comprises an object model 106 that isexposed by a set of APIs that enable applications 104 to interact withthe platform. A synchronization engine 108 is provided and is configuredto, among other things, acquire web content and, in at least someembodiments, convert the web content into a so-called common format,which is described in more detail below.

A publishing engine 110 permits users to publish content, such as blogs,in a manner that abstracts away, via the APIs, the communicationprotocol that is utilized to communicate between the user's applicationor computing device and the server or destination software that is toreceive the content.

In addition, in at least one embodiment, platform 102 includes a feedstore 112 that stores both feed lists 114 and feed data 116. Further,platform 102 utilizes, in at least one embodiment, file system 118 tostore and maintain enclosures 120. Using the file system carries with itadvantages among which include enabling applications that do notnecessarily understand the syndication format to nonetheless consumeenclosures that may be of interest. Further, platform 102 includes apost queue 122 that holds post data 124 that is to be posted to aparticular web-accessible location.

As noted above, platform 102 can enable applications to access, consumeand publish web content. Accordingly, the collection of applications 104can include many different types of applications. In at least someembodiments, the types of applications can include those that aresyndication-aware and those that are not syndication-aware. By“syndication-aware” is meant that the application is at least somewhatfamiliar with the syndication format that is utilized. Thus, in the RSScontext, a syndication-aware application is one that may be configuredto process data or otherwise interact with content that is representedin an RSS format. This can include having the ability to parse andmeaningfully interact with RSS-formatted data. Similarly, an applicationthat is not syndication-aware is typically not configured to understandthe syndication format. Yet, through the platform, as will becomeapparent below, applications that are not syndication aware can stillaccess and consume content that arrives at the platform in a syndicationformat.

Looking more specifically at the different types of applications thatcan interact with the platform, collection 104 includes a web browserapplication 122, an RSS reader application 124, a digital image libraryapplication 126, a media player application 128 and a blog service 130.In this example, RSS reader application 124 is a syndication-awareapplication, while media player 128 may not necessarily be asyndication-aware application. Further, web browser application 122 mayor may not be a syndication-aware application. Of course, theseapplications constitute but examples of the different types ofapplications that can interact with the platform. As such, other typesof applications that are the same or different from those illustratedcan be utilized without departing from the spirit and scope of theclaimed subject matter. By way of example and not limitation, theseother types of applications can include calendar applications for eventfeeds, social networking and email applications for contact feeds,screen saver applications for picture feeds, CRM for document feeds, andthe like.

In the discussion that follows, aspects of the individual components ofthe platform 102 are described in more detail, each under its ownheading.

Object Model

FIG. 2 illustrates individual objects of object model 106 in accordancewith one embodiment. The object model about to be described constitutesbut one example of an object model that can be utilized and is notintended to limit application of the claimed subject matter to only theobject model that is described below. As noted above, the object modelis exposed by an API, an example of which is described below.

In this particular object model, a top level object 200 called feeds isprovided. The feeds object 200 has a property called subscriptions ofthe type folder. Subscription or folder objects 202 are modeled as ahierarchy of folders. Thus, in this particular example, subscription orfolder objects have properties that include subfolders 204 of the typefolder and feeds 206 of the type feed. Underneath the feeds object 206is an item object 208 of the type item, and underneath the item object206 is an enclosure object 210 of the type object.

The individual objects of the object model have properties, methods and,in some instances, events that can be utilized to manage web contentthat is received by the platform. The above-described object modelpermits a hierarchical structure to be utilized to do such things asmanage feedlists and the like. For example, using a folder structure,the platform can execute against a set of feeds. As will be appreciatedby the skilled artisan, this makes it easier for the applicationdeveloper. For example, executing against a set of feeds provides theability to refresh all of the “news” feeds, located within the newsfolder.

As an example, consider the following. Assume that a user wishes tointeract with or consume data associated with a feed to which they arenot actually subscribed. For feeds that are subscribed to, i.e. thosethat are represented inside the root level subscription folder, thesynchronization engine 108 (FIG. 1) will pick up the feed and start to,on an appropriate interval, fetch data associated with the feed. Thereare cases, however, when an application that uses the platform does notwish to be subscribed to a particular feed. Rather, the application justwants to use the functionality of the platform to access data from afeed. In this case, in this particular embodiment, subscriptions object202 supports a method that allows a feed to be downloaded withoutsubscribing to the feed. In this particular example, the applicationcalls the method and provides it with a URL associated with the feed.The platform then utilizes the URL to fetch the data of interest to theapplication. In this manner, the application can acquire data associatedwith a feed in an adhoc fashion without ever having to subscribe to thefeed.

Considering the object model further, consider item and enclosureobjects 208, 210 respectively. Here, these objects very much reflect howRSS is structured itself. That is, each RSS feed has individual itemsinside of which can optionally appear an enclosure. Thus, the structureof the object model is configured to reflect the structure of thesyndication format.

From an object model perspective, there are basically two differenttypes of methods and properties on an item. A first type ofmethod/property pertains to data which is read only, and a second typeof method/property pertains to data which can be both read and written.

As an example of the first type of method property, consider thefollowing. Each feed can have data associated with it that isrepresented in an XML structure. This data includes such things as thetitle, author, language and the like. Data such as this is treated bythe object model as read only. For example, the data that is received bya feed and associated with individual items is typically treated as readonly. This prevents applications from manipulating this data. Using anXML structure to represent the feed data also carries with it advantagesas follows. Assume that the synchronization engine does not understand anew XML element that has been added. Nonetheless, the synchronizationengine can still store the element and its associated data as part ofthe feed item data. For those applications that do understand theelement, this element and its associated data are still available forthe application to discover and consume.

On the other hand, there is data that is treated as read/write data,such as the name of a particular feed. That is, the user may wish topersonalize a particular feed for their particular user interface. Inthis case, the object model has properties that are read/write. Forexample, a user may wish to change the name of a feed from “New YorkTimes” to “NYT”. In this situation, the name property may be readableand writable.

Feed Synchronization Engine

In the illustrated and described embodiment, feed synchronization engine108 (FIG. 1) is responsible for downloading RSS feeds from a source. Asource can comprise any suitable source for a feed, such as a web site,a feed publishing site and the like. In at least one embodiment, anysuitable valid URL or resource identifier can comprise the source of afeed. The synchronization engine receives feeds and processes thevarious feed formats, takes care of scheduling, handles content andenclosure downloads, as well as organizes archiving activities.

FIG. 3 shows an exemplary feed synchronization engine 108 in a littlemore detail in accordance with one embodiment. In this embodiment,synchronization engine includes a feed format module 300, a feedschedule module 302, a feed content download module 304, an enclosuredownload module 306 and an archiving module 308. It is to be appreciatedand understood that these module are shown as logically separate modulesfor purposes of clearly describing their particular functionalities. Thelogically separate modules are not intended to limit the claimed subjectmatter to only the particular structures or architectures describedherein.

Feed Format Module—300

In the illustrated and described embodiment, feeds are capable of beingreceived in a number of different feed formats. By way of example andnot limitation, these feed formats can include RSS 1.0, 1.1, 0.9x, 2.0,Atom 0.3, and so on. The synchronization engine, via the feed formatmodule, receives these feeds in the various formats, parses the formatand transforms the format into a normalized format referred to as thecommon format. The common format is essentially a superset of allsupported formats. One of the benefits of using a common format is thatapplications that are format-aware now need to only be aware of oneformat—the common format. In addition, managing content that has beenconverted into the common format is much easier as the platform needonly be concerned with one format, rather than several. Further, asadditional syndication formats are developed in the future, the feedformat module can be adapted to handle the format, while at the sametime permit applications that are completely unaware of the new formatto nonetheless leverage and use content that arrives at the platform viathe new format.

With regard to the common format, consider the following. From a formatstandpoint, the common format is represented by an XML schema that iscommon between the different formats. In a different format, certainelements may have different names, different locations within thehierarchy of the XML format and the like. Accordingly, the common formatis directed to presenting a common structure and syntax that is derivedcollectively from all of the different formats that are possible. Thus,in some instances, elements from one format may be mapped into elementsof the common format.

Feed Schedule Module—302

Each feed can have its own schedule of when the synchronization engine108 should check to ascertain whether there is new content available.Accordingly, the synchronization engine, through the feed schedulemodule 302, manages such schedules to respect a site's as well as auser's or a system's requirements and limitations.

As an example, consider the following. When a feed is first downloaded,an update schedule (i.e. a schedule of when the feed is updated) may beincluded in the feed's header. In this case, the feed schedule module302 maintains the update schedule for this particular feed and checksfor new content in accordance with the update schedule. If, however, noschedule information is included, then the feed schedule module canutilize a default schedule to check for new content. Any suitabledefault schedule can be used such as, for example, re-downloading thefeed content every 24 hours. In at least some embodiments, the user mayspecify a different default work schedule.

In addition, in at least some embodiments, the feed schedule module cansupport what is referred to as a minimum schedule. The minimum schedulerefers to a minimum update time that defines a period of time betweenupdates. That is, the platform will not update a feed more often thanwhat the minimum schedule defines. In at least some embodiments, theuser can change the minimum time. In addition, the user can alsoinitiate a manual refresh of any, or all feeds.

In addition to supporting default and minimum schedules, in at leastsome embodiments, the feed schedule module can supportpublisher-specified schedules. As the name implies, apublisher-specified schedule is a schedule that is specified by aparticular publisher. For example, the publisher-specified schedule cantypically specify how many minutes until the client should next updatethe feed. This can be specified using the RSS 0.9x/2.0 “ttl” element.The synchronization engine should not fetch a new copy of the feed untilat least that number of minutes has passed. The publisher-specifiedschedule can also be specified at different levels of granularity suchas hourly, daily, weekly, etc.

It should be noted that each copy of a feed document can have adifferent publisher-specified schedule. For example, during the day, thepublisher may provide a schedule of 15 minutes, and then during thenight, the publisher may provide a schedule of 1 hour. In this case, thesynchronization engine updates its behavior every time the feed isdownloaded.

In addition, in at least some embodiments, the synchronization engine,via the feed schedule module 302, supports the notion of skipping hoursand/or days. Specifically, RSS 0.9 and 2.0 enable a server to block outcertain days and hours during which the client should not conduct anupdate. In this case, the synchronization engine respects thesesettings, if provided by the server, and does not update the feed duringthose times.

In addition to the default, minimum and publisher-specified schedules,in at least some embodiments, the synchronization engine supports thenotion of user-specified schedules and manual updates. Morespecifically, on a per-feed basis, the user can specify a schedule oftheir choice. From a platform perspective, the user-specified schedulecan be as complex as specified by a server. In this instance, theplatform, via the feed schedule module, maintains the most recentschedule extracted from the feed as well as the user schedule. In atleast some embodiments, the user schedule always overrides thepublisher's schedule. In addition, at any time, an application caninitiate a forced update of all feeds or individual feeds.

With regard to bandwidth and server considerations, consider thefollowing. In accordance with one embodiment, the synchronization enginecan be designed in view of two related issues. First, thesynchronization should be considerate of the user's bandwidth and CPU.Second, because of widespread use of the RSS platform, thesynchronization engine should be considerate of its impact on servers.These two issues have an impact on both when and how feeds aredownloaded.

From the perspective of when a feed is downloaded, synchronizationengine can be designed with the following considerations in mind. In theabsence of a schedule from the server, and any other instructions fromthe user, the synchronization engine should be very conservative in howoften it updates. Hence, in at least some embodiments, the defaultschedule is set to 24 hours. Further, to protect the user's resourcesfrom being adversely impacted by an inefficient server, a minimumschedule can be enforced to keep the synchronization engine fromupdating too often, even if the server specifies otherwise. In addition,updates at login time (and at common intervals, e.g. each hour from thestartup time) should be carefully managed. Feed updates should bedelayed until a specified period of time after user login has completed,and should be staggered slightly to avoid large update hits each hour,on the hour. This can be balanced against a user's desire to have all ofthe updates happen at once. Further, when a server uses the skip hoursor skip days feature described above, the client should not immediatelyfetch an update as soon as the moratorium period is over. Instead, theclient should wait a random interval ranging up to 15 minutes beforefetching the content.

To assist the synchronization engine in this regard, the feed schedulemodule 302 can maintain a state for each feed, such as fresh or stale. A“fresh” state means that, based on the publisher schedule, the feed isfresh. A “stale” state means that the publisher's schedule has indicatedan update, but the synchronization engine has not yet completed theupdate. Clients with an interest in the freshest content can request animmediate update, and be notified when it is available. If thisexpectation is set, then the synchronization engine can implementarbitrary delays in updating the content, rather than rigorouslyfollowing the schedule to the detriment of the user and the server.

With regard to how a feed is downloaded, consider the following. In oneembodiment, the synchronization engine can use a task scheduler tolaunch a synchronization engine process at a pre-defined time. After thesynchronization engine has completed, it updates a task schedule withthe next time it should launch the synchronization engine again (i.e.,NextSyncEngineLaunchTime).

When the synchronization engine launches, it queues up all “pending”feeds whose NextUpdateTime is less or equal to the currentTime and thenprocesses them as follows. For each feed, the following properties aretracked: LastUpdateTime, NextUpdateTime, Interval (specified in minutes)and LastErrorInterval.

At the end of successfully synching a feed, the feed's LastUpdateTime isset to the current time and NextUpdateTime is set to LastUpdateTime plusan interval plus randomness ( 1/10th of the interval). Specifically:

LastUpdateTime = currentTime NextUpdateTime = currentTime + Interval +Random(Interval * 0.1) ErrorInterval = 0

Random(argument) is defined to be a positive value between 0 and itsargument. For example Random(10) returns a float between 0 . . . 10.

If synching of a feed failed for one of the following reasons:

HTTP 4xx response code; HTTP 5xx response code; Winsock/network error;or    HTTP 200, but response body has a parsing error (not a recognizedfeed format)

then an exponential back off algorithm is applied as follows:

   LastUpdateTime = <unchanged>    ErrorInterval = min(max(ErrorInterval * 2 , 1min), Interval)    NextUpdateTime   =  currentTime   + ErrorInterval   + Random(ErrorInterval * 0.1)

After synchronization of all “pending” feeds has completed, thesynchronization engine determines if there are any feeds whoseNextUpdateTime has passed (NextUpdateTime<=currentTime). If there are,then those “pending” feeds are queued and processed as if thesynchronization engine just launched.

If there are no outstanding “pending” feeds, then the synchronizationengine determines if there are any “soon-to-sync” feeds whoseNextUpdateTime is within two minutes of the current time (currentTime+2min>=NextUpdateTime). If there are any “soon-to-sync” feeds then thesynchronization engine process continues to run, and it sets a timer to“wake up” at NextUpdateTime and process “pending” feeds.

If there are no “soon-to-sync” feeds then the NextSyncEngineLaunch isset to the NextUpdateTime of the feed with the soonest NextUpdateTime.Then the task scheduler is set to NextSyncEngineLaunchTime and thesynchronization engine process ends.

In accordance with one embodiment, if there are several “pending” feedsin the queue, the synchronization engine can synchronize multiple feedsin parallel. However, the number of parallel synchronizations should belimited, as well as how many synchronizations are performed in a certaintime period in order to not saturate network bandwidth and processorutilization. In accordance with one embodiment, feed synchronizationshaping is provided via a token-bucket. Conceptually, the token bucketworks as follows.

-   -   A token is added to the bucket every 1/r seconds;    -   The bucket can hold at most b tokens; if a token arrives when        the bucket is full, it is discarded;    -   When a feed needs to be synchronized, a token is removed from        the bucket and the feed is synchronized;    -   If no tokens are available, the feed stays in the queue and        waits until a token becomes available.

This approach allows for bursts of feed synchronizations of up to bfeeds. Over the long run, however, the synchronizations are limited to aconstant rate r. In an implementation example, the synchronizationengine uses the following values for b and r: b=4 and r=2.

Feed Content Download Module—304

In accordance with one embodiment, feed content download module 304handles the process of downloading a feed and merging the new feed itemswith the existing feed data.

As an example of how one can implement a feed content download module,consider the following. At the appropriate time, the synchronizationengine, via the feed content download module, connects to a server anddownloads the appropriate content.

In accordance with one embodiment, the platform is configured to supportdifferent protocols for downloading content. For example, thesynchronization engine can support downloading the feed document overHTTP. In addition, the synchronization engine can support encrypted HTTPURLs (e.g., SSL, https and the like). Likewise, the synchronizationengine can also support compression using the HTTP gzip support, as wellas support feed downloads from Universal Naming Convention (UNC) shares.

In addition, the synchronization engine via the feed content downloadmodule can support various types of authentication. For example, thesynchronization engine can store a username/password for each feed, andcan use this username/password for HTTP Basic authentication to retrievethe feed document.

With regard to updating a feed, consider the following. To determine ifa feed has new content, the synchronization engine keeps the followingpieces of information, for each feed:

-   -   The last time the feed was updated as reported by the        Last-modified header on the HTTP response;    -   The value of the Etag header in the last HTTP response; and    -   The most recent pubDate value for the feed (i.e. the feed-level        publication date and time).

If the site supports Etag or Last-modified, then the synchronizationengine can use these to check if there is new content. The site canrespond with an HTTP response code 304 to indicate that there is no newcontent. Otherwise, the content is downloaded. For example, if the sitesupports RFC 3229-for-feeds, the site can return only the new content,based on the Etag passed by the client. Either way, the client thenmerges the new content with the stored content.

As a more detailed description of how feed content can be downloaded inbut one implementation example, consider the following. To determine ifa particular site has changed, the synchronization engine will submit arequest with:

-   -   The If-None-Match header, if the client has a saved Etag;        -   The header A-IM with the values: feed, gzip (used for RFC            3229-for-feeds);    -   The If-Modified-Since header, if the client has a saved        Last-modified value.

If the server responds with an HTTP Response code 304, then the contenthas not changed and the process may end here. If the server respondswith content (i.e. HTTP codes 200 or 206), then the downloaded contentis merged with the local content (note: code 206 means that the serversupports RFC3229-for-feeds, and the content downloaded is only the newcontent).

If there is content available and if the synchronization engine has apubDate stored, and the downloaded feed document contains achannel-level pubDate element, the two dates are compared. If the localpubDate is the same as the downloaded pubDate, then the content has notbeen updated. The downloaded feed document can then be discarded.

If the synchronization engine processes each item one at a time, eachitem's pubDate is compared against the pubDate that the synchronizationengine has stored (if any) and older items are discarded. Each item isthen compared against the items in the store. The comparison should usethe guid element, if present, or the link element, if guid is notpresent. If a match is found, then the content of the new item replacesthat of the old item (if both have a pubDate, then it is used todetermine which is newer, otherwise, the most recently downloaded isnew). If no match is found, then the new item is pre-pended to thestored feed content (maintaining a “most recent at the top” semantic).If any item is added or updated in the local feed, the feed isconsidered updated, and clients of the RSS platform are notified.

For error cases, consider the following. If the server responds with acode 500 or most 400 errors, the synchronization schedule is reset andthe server tries again later. The HTTP error 410, however, should betreated as an indication to reset the update schedule to “no moreupdates.”

HTTP-level redirects should be followed, but no changes should be madeto the client configuration (there are several pathological scenarioswhere redirects are given accidentally).

If the server responds with an XML redirect, then the feed should beredirected, and the stored URL to the feed should be automaticallyupdated. This is the only case where the client updates the feed URLautomatically.

With regard to downloading the feed, the download should not interruptordinary usage of the machine (e.g., bandwidth or CPU) when the user isengaged in other tasks. In addition, the user should be able to get thecontent as fast as possible when in an interactive application thatrelies on the content.

Enclosure Download Module—306

In accordance with one embodiment, enclosure download module 306 isresponsible for downloading enclosure files for a feed and applying theappropriate security zone. At the time of downloading the feed content,the enclosures are downloaded as well.

Downloading enclosures can be handled in a couple of different ways.First, a basic enclosure is considered to be an RSS 2.0-style enclosure.For basic enclosures, the synchronization engine, via the enclosuredownload module 306, will automatically parse the downloaded feeds forenclosure links. The synchronization engine is configured to supportmultiple basic enclosures. Using the enclosure link, the enclosuredownload module can then download the enclosure. In at least someembodiments, for any new feed, the default action is not to downloadbasic enclosures. Using the API which exposes the above-described objectmodel, client can do such things as change the behavior on a per-feedbasis to, for example, always download enclosures or force the downloadof a specific enclosure of a specific item in a specific feed.

Enhanced enclosure handling can be provided through the use of thecommon format described above. Specifically, in at least one embodiment,the common format defines additional functionality for enclosures.Specifically, the common format enables multiple representations of aparticular piece of content. This includes, for example, includingstandard definitions of preview content and default content, as well asthe ability to indicate whether an enclosure should be downloaded orstreamed. In addition, the common format permits arbitrary metadata onan enclosure, and on representations of the content. For any new feed,the default action is to download the “preview” version of anyenclosure, subject to a default size limit of, for example, 10 k peritem.

Using the API, clients can do such things as change the behavior on theper-feed basis. For example, the behavior can be changed to alwaysdownload the “default” version of the items in a feed or to alwaysdownload any specific version that has a metadata element of aparticular value. This can be done, for example, with a client callbackwhich provides the “download this?” logic for each enclosure. Inaddition, using the API, clients can force immediate download of anyspecific representation of any specific enclosure of any specific item(or all items) in a specific feed.

With regard to providing security in the enclosure download process,consider the following.

In accordance with one embodiment, downloaded enclosures use the WindowsXP SP2 Attachment Execution Service (SP2 AES) functionality. Thisfunctionality can provide file-type and zone based security. Forexample, provided with a file name and zone information (i.e. where anenclosure came from), AES can indicate whether to block, allow orprompt.

With regard to zone persistence, when saving a file, AES can persist thezone information so that, when it is subsequently opened, the user canbe prompted.

The table just below describes AES risk-level/zone to action mapping:

Risk Levels Restricted Internet Intranet Local Trusted Dangerous, e.g.Block Prompt Allow Allow Allow EXE Moderate/Unknown, Prompt Prompt AllowAllow Allow e.g. DOC or FOO Low, e.g. TXT or Allow Allow Allow AllowAllow JPG

In the illustrated and described embodiment, the synchronization enginewill call a method, for example: CheckPolicy, for each enclosure that itdownloads. Based on the response, the synchronization engine can do oneof the following:

-   -   Block: Don't save (mark it as failed in the feed file);    -   Allow: Save the enclosure    -   Prompt: Save, but persist zone information. This means that if        the user double-clicks on the file, they'll get a “Run/Don't        Run” prompt.

In accordance with one embodiment, the synchronization engine will firstsave an enclosure to disk and will not download the enclosure in memory.Saving to disk triggers filter-based antivirus applications and givesthese applications an opportunity to quarantine the enclosure if theychoose.

Archiving Module—308

In accordance with one embodiment, archiving module 308 is responsiblefor dealing with old feed data. By default, a feed will hold a maximumof 200 items. When a feed exceeds the specified maximum, the older feeditems are deleted by the archiving module. The associated enclosures arenot, however, deleted.

Feed Store

In accordance with one embodiment, feed store 112 (FIG. 1) holds twotypes of information—a feed list 114 and feed data 116. As an example,consider FIG. 4. There, feed list 114 is embodied as a hierarchical treestructure 400 of the list of feeds. The feed data 116 comprises the dataassociated with a particular feed. In this example, the feed data 116 isarranged on a per-feed basis to include a collection 402 of items andenclosures.

There are many different ways that one might implement a feed store. Inthis particular embodiment, the feed store comprises part of the filesystem. One reason for this pertains to simplicity. That is, in thisembodiment, the feed list is represented simply as a regular directoryunder which there can be sub-directories and files. The hierarchy isreflected as a normal file system hierarchy. Thus, each folder such as“News” and “Blogs” is essentially a regular directory in the file systemwith subdirectories and files.

In this particular example, there is a special file type that representsa feed subscription. By way of example only, consider that this type offile has the following format: “xyz.stg”. The .stg file stores all ofthe data for a feed. Thus, you have a feed list, such as the listembodied in tree structure 400, and inside each feed (or file) is thefeed data.

In the illustrated and described embodiment, the .stg files areimplemented using structured storage technology. Structure storagetechniques are known and will be appreciated by the skilled artisan. Asbrief background, however, consider the following.

Structured storage provides file and data persistence in COM by handlinga single file as a structured collection of objects known as storagesand streams. The purpose of structured storage is to reduce theperformance penalties and overhead associated with storing separateobject parts in different files. Structured storage provides a solutionby defining how to handle a single file entity as a structuredcollection of two types of objects—storages and streams—through astandard implementation called compound files. This enables the user tointeract with, and manage, a compound file as if it were a single filerather than a nested hierarchy of separate objects. The storage objectsand stream objects function as a file system within a file, as will beappreciated by the skilled artisan. Structured storage solvesperformance problems by eliminating the need to totally rewrite a fileto storage whenever a new object is added to a compound file, or anexisting object increases in size. The new data is written to the nextavailable location in permanent storage, and the storage object updatesthe table of pointers it maintains to track the locations of its storageobjects and stream objects.

Thus, in the illustrated and described embodiment, the .stg files areimplemented using structured storage techniques and an API on top of thefeed store allows access to the different streams and storages. In thisparticular example, each RSS item is written into one stream.Additionally, a header stream contains information associated with aparticular feed such as the title, subscription, feed URL and the like.Further, another stream stores index-type metadata that allows quick andefficient access to contents in the file for purposes that includequickly marking something as read/unread, deleting an item and the like.

File System—Enclosures

In the illustrated and described embodiment, enclosures are not storedin structured storage or as part of the feed data, as indicated inFIG. 1. Rather, enclosures are recognized as being items, such as apicture or pictures, that other applications and the user may want toaccess and manipulate.

Thus, in the illustrated and described embodiment, enclosures arewritten into a user's particular profile. A link, however, is maintainedbetween the enclosure and the associated feed item.

As an example, consider FIG. 5. Once a user starts subscribing to afeed, the feed content is stored locally under the user's profile,either in Application Data or in a Knownfolder “feeds”.

The feedlist and feeds are stored in Application Data to better be ableto control the format of the feedlist and the feeds. APIs are exposed(as will be described below) such that applications can access andmanage the feeds.

The feedlist is the set of feeds that the user is subscribed to. In thisexample, the file that comprises the Feedlist is located at:

-   -   C:\Users\<Username>\AppData\Roaming\Microsoft\RSS\

The file contains the feed's properties, as well as items and enclosureproperties (a URL to the file that is associated to the item). Forexample, the file for feed “NYT” is located at:

-   -   C:\Users\<Username>\AppData\Roaming\Microsoft\RSS\NYT.stg

In this example, the enclosures are grouped by feed and stored in theKnownfolder “feeds”. This enables the user and other applications toeasily access and use downloaded files.

For example, a user subscribes to the NPR feed and wants to make surethat their media player application can automatically add those files.Making this a Knownfolder enables the user to browse to it from themedia player and set it as a monitored folder. Enclosures have theappropriate metadata of the feed and post such that applications canaccess the associated post and feed. Enclosures are located as follows:

-   -   C:\Users\<Username>\Feeds\<Feedname>\

Each enclosure that is written to the user's hard disk will have asecondary stream (e.g., a NTFS stream) which contains metadata aboutthis enclosure. The metadata can include by way of example and notlimitation, the feed that enclosure is from, author, link to feed item,description, title, publish date, and download date as well as othermeta data as appropriate.

Publishing Engine/Post Queue

Many times when one writes a regular blog post, essentially what isbeing written is an RSS item. This RSS item is typically sent to sometype of server, and this server maintains account information, thelocation of the blog, and the like. In this context, publishing engine110 (FIG. 1) is configured to enable an application to make a posting orpublish content, while at the same time abstract from the applicationthe communication protocol that is utilized to communicate with theserver. Hence, the application need only provide the data or contentthat is to be posted, and the publishing engine will handle theremaining task of formatting and communicating the content to theappropriate server.

As there can be several different protocols that are used, abstractingthe protocols away from the applications provides a great deal offlexibility insofar as enabling many different types of applications toleverage the publishing functionality. In the illustrated and describedembodiment, the publishing engine's functionality is implemented as anAPI that allows an application to post a blog without having to beknowledgeable of the protocol used to communicate with the server.

Hence, in this example, the API has a method to create a new post which,when called, creates an RSSItem object. This RSSItem object has a postmethod which, when called, stores the content—in this case a blog—in atemporary store, i.e. post queue 122 (FIG. 1). The content is stored ina temporary store because the user may not be on line at the time theblog is created. Then, when the user makes an on line connection,publishing engine 110 makes a connection to the appropriate server anduses the server-appropriate protocol to upload the blog to the server.

Implementation Example

In the description that follows, an exemplary set of APIs is describedto provide but one example of how one might implement and structure APIsto implement the above-described functionality. It is to be appreciatedand understood that other APIs can be utilized without departing fromthe spirit and scope of the claimed subject matter. The described APIsare typically embodied as computer-readable instructions and data thatreside on some type of computer-readable medium.

The APIs that are described below can be used to manipulate the set offeeds that a user is subscribed to (System Feed List) and the propertieson the feeds. In addition, feed data APIs (i.e., item and enclosures)provide access to feeds that are stored in the feed store, as well asad-hoc download of feeds. Using the Feed APIs, applications such as webbrowsers, media players, digital image library applications and the likecan then expose the feed data within their experience.

In the example about to be described, the APIs are implemented as COMdual interfaces which also makes the APIs useable from scriptinglanguages, managed code as well as native Win32 (C++) code.

FIG. 6 illustrates a top level object or interface IFeeds and anIFeedFolder object or interface together with their associatedproperties, methods and events in accordance with one embodiment.

In this example, IFeeds has one property—subscriptions which is anIFeedFolder. This is a root folder for all subscriptions. There are anumber of methods on the root object such as DeleteFeed( ),DeleteFeedByGuid( ), DeleteFolder( ) and the like.

Of interest in this example is the GetFeedByGuid( ) method. This methodcan be called by applications to access a particular feed by, forexample, the feed's GUID. Thus, the application need not beknowledgeable of the hierarchical ordering of the feeds. Rather, thefeed's GUID can be used by the application to enable the platform tofetch the feed.

In addition, the ExistFeed( ) method checks for the existence of a feedby name, and the ExistFeedByGuid( ) check for a feed's existence byGUID. The GetFeed( ) method gets a feed by name or by GUID. TheIsSubscribed( ) method enables an application or caller to ascertainwhether a particular feed has been subscribed to.

In addition, the IFeeds object also has a SubscriptionsNotificationsevent which allows for registration for notifications for changes on thesystem feed list.

As noted above, Subscriptions are of the type IFeedFolder. TheIFeedFolder object or interface essentially provides a directory and hassimilar kinds of properties such as the Name, Parent, Path and the like.In addition, the IFeedFolder object has a Feeds property of the typeIFeed and a Subfolders property of the type IFeedFolder. The Subfoldersproperty pertains to a collection of the folders underneath the instantfolder (e.g., this is where the hierarchical structure derives) andFeeds property pertains to the actual feeds in a particular folder. Inaddition, the IFeedFolder has a LastWriteTime property which indicatesthe last time that anything was written to inside the folder. Thisproperty is useful for applications that may not have been running for awhile, but yet need to look at the feed platform and ascertain its stateso that it can synchronize if necessary.

There are a number of methods on the IFeedFolder, at some of whichpertain to creating a feed (which creates a feed that the system doesnot have and adds it to a particular folder), creating a subfolder,deleting a folder or subfolder and the like.

FIG. 7 illustrates additional objects and their associated methods inaccordance with one embodiment. Specifically illustrated are the IFeed,Item and IEnclosure objects.

Starting first with the IFeed object, consider the following. Many ofthe properties associated with this object come from the RSS feeditself, e.g., Title, Url, Webmaster, SkipHours, SkipDays,ManagingEditor, Homepage, ImageURL and the like, as will be appreciatedby the skilled artisan. In addition, there is another set of propertiesof interest, i.e. the Items property which is a collection that has allof the items that are part of a feed and the LocalEnclosurePath propertywhich provides the actual directory to which all of the enclosures arewritten. Thus, for an application, the latter property makes it veryeasy for an application to access the enclosures.

In addition, this object supports a small set of methods such as Delete() and Download( ) which are used to manage particular feeds. Further,this object supports a method XML( ) which returns a feed's XML in thecommon format. The XML data can be used for such things as creating anewspaper view of a feed. Clone( ) returns a copy of the feed that isnot subscribed to.

Moving to the Item object, this object has a set of properties thatrepresent regular RSS elements, e.g. Description, Url, Title, Author andthe like. In addition, there is a Parent property that points back tothe associated actual feed, and an Id property so that an applicationcan manipulate the Id versus having to iterate over all items. Inaddition, there is an Enclosures property which is the collection of theitem's enclosures of the type IEnclosure. Further, an IsRead propertyenables an application to indicate whether a particular item has beenread.

Moving to the Enclosure object, consider the following. This object hasproperties that include a Type property (e.g. mp3) and Length propertythat describes the length of a particular enclosure. There is also theLocalAbsolutePath to a particular enclosure. The Download( ) methodallows individual enclosures to be downloaded and used by applications.

Subscribing to a Feed

In the description that follows, a user is provided with an opportunity,via a suitably configured web browser, to subscribe to a particular webfeed. In one embodiment, a single user action is used to initiate thesubscription process without requiring the user to preview the RSScontent. Before describing how the innovative techniques work, considerhow one typically subscribes to an RSS feed using a web browser today.

FIG. 8 shows a web page 800 that is displayed to a user. This web pageis entitled “The News Page” and has content such as images 802, categorytitles 804, 806, 808 and 810 (e.g. “News”, “Opinions”, “Features” andthe like), and one or more stories 812, each with a title and then text.At the very bottom of page 800 appears a small text message thatpertains to subscribing to the page's RSS feeds. In this particularillustrated example, this text is encircled by a dashed oval 814 and isenlarged just below the page.

Here, the user is prompted to click an “XML” button in order to add TheNews Page's RSS feeds. By clicking on this button, the user is navigatedto or otherwise presented with a page 816 that provides a preview of theparticular RSS feeds to which a user may subscribe. On page 816, the RSSfeeds to which a user may subscribe include Arts, Automobiles, Books,Business, Dining and Wine and the like. By clicking on the illustratedXML buttons associated with feeds on this page, the XML,diagrammatically represented at 818, is returned to the user. That is,the hierarchically tagged XML data itself is presented to the user forviewing. Typically, this XML data is not very useful to the user. And,while some entities will apply a style sheet to the XML to present it inan organized way for the user, subscribing to a particular RSS is stilla cumbersome and inefficient process. So, in this process, the user hashad to navigate to at least two other pages (i.e. a page that previewsthe RSS feeds and a page that displays the XML data) before eveninitiating the subscription process.

Consider now FIG. 9. There, a web browser 122 (such as the oneillustrated in FIG. 1) and a web content syndication platform 102 (suchas the one illustrated in FIG. 1) are shown. Here, web browser 122presents a web page 800 to a user. In addition to including all of thetypical navigation instrumentalities such as forward, backward, home,favorites (shown in the upper left corner of page 800) browser page 800includes, in this example, two additional controls 902, 904.

Control 902 is an RSS control that can enable a user to view a previewof the RSS feeds that might be associated with a particular site. So,for example, if the user navigates, as they have here, to The News Page,by clicking on the RSS button 902, the user can be presented with apreview of the RSS feeds that a particular site may offer. Typically, inthis example, a style sheet will be applied to the XML data to providethe user with an organized, cogent display of the RSS feeds.

In addition to control 902, a subscription control 904 is provided andenables the user to initiate the subscription process without having topreview all of the RSS feeds that the site may offer. Hence, when theuser clicks on the subscription button 904, browser application 122calls platform 102 (indicated by the arrow extending from thesubscription button to the platform) and the platform can then takewhatever steps have been programmed to enable a user to subscribe to anRSS feed. In this example, such steps can include presenting the userwith an appropriate dialog box to enable a user to select where, intheir particular hierarchical organization of feeds, the newlysubscribed feed is to appear, e.g. in which folder/subfolder, auser-friendly name for the feed and the like.

As an example, consider the following. Assume that in the example ofFIG. 9, the user has navigated, using their browser, to The News Pageand is in the process of reading Technology articles (“Technology” beingbut one category of news articles that are available at this site).Rather than having to perform a series of navigations and previews, bysimply clicking on the subscription button 904, web browser 122 callsthe platform and the associated feed for Technology is added to the feedlist (e.g., feed list 114 in FIG. 1). Now, having been added to the feedlist, this particular feed can be processed as described above.Specifically, the synchronization engine can now process the feed and,at the appropriate schedule, update the associated feed data to keep theuser abreast of new Technology articles.

Additionally, and as will be appreciated in view of the previousdiscussion of the platform's capabilities, by virtue of the fact thatthe new subscription has been added by the platform to the feed list,this feed can now be access by other applications, such as those thatdid not subscribe to it. Hence, this greatly improves upon pastapproaches where an application that registered for a particular feedwould “own” the feed making access by other applications very difficult.

Consider other ways that a user might subscribe to a feed. Assume, forexample, that a user receives an email message from a friend or reads,via their browser, a blog posting that contains information on a coolnew feed, along with a link to that feed. Such link may be of the form“feed://xyx . . . ” If the user clicks on the link in this case, webbrowser 122 can take over the navigation to that feed and can enter apreview mode in which the user is given a preview of the feed. Once theuser is given a preview of the feed, the user can subscribe to the feed,as by clicking on the subscription button 904. As noted above, when thefeed is subscribed to, it is entered on the system feed list and can beaccessed by any application that utilizes the platform. In addition,note that in the example in which the link to the feed came through anemail message, the web browser was still able to automatically providethe user with a preview of the feed for purposes of providing the userwith an opportunity to subscribe to the feed. Further, in this example,the user specifically invoked the feed by affirmatively clicking on alink to the feed. Here though, as in the above example, the subscriptionfunctionality is still offered off of a web page that is used to viewthe feed and its content.

FIG. 10 is a flow diagram that describes steps in a method in accordancewith one embodiment. The method can be implemented in connection withany suitable hardware, software, firmware or combination thereof. In butone embodiment, the method can be implemented in connection with aplatform, such as the one shown and described above.

Step 1050 presents a user interface having a subscription control toenable a user to subscribe to a feed. Any suitable user interface can beutilized. In but one embodiment, the user interface comprises a webbrowser interface, such as the one shown and described above. It is tobe appreciated and understood that the user interface can be provided byan application other than a web browser application without departingfrom the spirit and scope of the claimed subject matter. For example, anemail application may provide a suitable user interface.

Step 1052 receives a user selection of the subscription control. Thisstep can be performed, for example, responsive to a user clicking on thesubscription control. Other selection means can be utilized withoutdeparting from the spirit and scope of the claimed subject matter.Responsive to receiving the user's selection, step 1054 initiates thefeed subscription process. In at least some embodiments, this step isperformed responsive to the single user action of selecting thesubscription control. This step might be performed, for example, whenthe user reads a particular feed to which they are unsubscribed, findsthe feed interesting, and then clicks on the subscription control toinitiate the subscription process.

Representing New Feeds Versus Old Feeds

Consider now the situation of a web site that includes links to its RSScontent. Some web sites can have large numbers of feeds that areavailable for subscription. As the number of possible feed subscriptionsgrows, so too does the complexity in a user's ability to manage whichfeeds they have already viewed and which ones may be new.

Hence, in accordance with one embodiment, a web browser or otherapplication keeps track of the viewed state of RSS feeds so that it canidentify when a new feed is added. In the illustrated and describedembodiment, the web browser or application does this using a platform,such as the one described above. As an example, consider the following.

When a user navigates, via a web browser, to a particular web site thatmaintains a listing of RSS feeds that can be subscribed to, the webbrowser calls the platform and stores a list of all of the links thatthe web site has to the various feeds that it offers. This list can bestored in a portion of the feed list. In practice, these links aretypically represented in XML data that is provided by and accessiblethrough the site. In addition, in the event the user views or previewsany of the feeds, the platform can make an entry that indicates that theuser has viewed the feed. Hence, the platform knows not only the stateof the site's RSS feed offerings, but also the state of the user'sviewing of the RSS feeds. Now, when the user returns to the particularsite, the web browser can call the platform with a listing of the website's RSS links. The platform then checks this list against the onethat it previously stored, checking for new feeds. A new feed can be afeed that is added by the site, and/or one that the user has not viewed.

If the platform ascertains that a feed is a new feed, it can return tothe browser which can, responsively, provide distinct visual indicia sothat a user can quickly identify new feeds. Any suitable visual or, forthat matter perceptible indicia can be utilized. For example, particularfeeds that have been added or that are new can be offset from the othersusing color highlighting or a textual indication that a feed is new.Additionally, new feeds might be grouped together under a heading “NewFeeds” to make it easy for a user to identify. Alternately oradditionally, the web browser itself can contain, in its controls,visual indicia that a new feed has been added.

As but one example, consider FIG. 11 which shows two cases usingcontrols 902, 904 from FIG. 9. In the first case, RSS control 902appears as it usually does—thus indicating that there are no new RSSfeeds. In the second case, the RSS control 902 appears highlighted toquickly alert the user to the fact that a new feed is available from thesite.

Thus, in this example, there are effectively three states associatedwith feeds—(1) no RSS feeds are present, (2) RSS feeds are present, someor all of which the user has not seen, and (3) RSS feeds are present,all of which the user has already seen. By maintaining state informationassociated with individual feeds, when the user returns to a particularweb site, the RSS feed state can be checked and an intelligent decisioncan be made by the platform and/or browser on how to efficiently presentthis information to the user. A few non-limiting examples of how thismight be done have been given above. It is to be appreciated andunderstood that the examples given above are not intended to limit thescope of the claimed subject matter—but rather serve only as examples.

FIG. 12 is a flow diagram that describes steps in a method in accordancewith one embodiment. The method can be implemented in connection withany suitable hardware, software, firmware or combination thereof. In butone embodiment, the method can be implemented in connection with aplatform, such as the one shown and described above.

Step 1200 stores a list associated with feeds that are offered by one ormore web sites. This step can be accomplished in any suitable way. Forexample, in one embodiment, a list can be stored using a platform suchas the one shown and described above. In that context, the list can bestored as part of the feed store. Step 1202 maintains state associatedwith the stored list. Examples of states that can be maintained aregiven above. The state of the feed list can be used to track feeds thatare added by the web site and/or feeds that have not yet been viewed bya user.

Step 1204 ascertains, from the list, whether a web site has any newfeeds. This step can be performed in any suitable way. For example, whena user navigates back to a site, the site's list of feeds can be checkedagainst the list's feeds to ascertain whether any new feeds have beenadded.

Step 1206 provides user-perceptible indicia to distinguish any newfeeds. Any suitable user-perceptible indicia can be utilized. Forexample, visually-perceptible can be utilized. Such visually-perceptibleindicia can take may different forms, as described above.

Browser/Reader Interactions

Consider now the relationship between an RSS reader and a web browser.An RSS reader is typically a standalone application that is dedicated toreading RSS feeds. RSS readers can have a particular look and feel andembody a particular reading experience. Web browsers, on the other hand,tend to have a very different look and feel and can embody an alltogether different reading or viewing experience. As will be appreciatedby the skilled artisan, RSS feeds can come in a variety of types.Because of the different types of RSS feeds, some tend to lendthemselves to a better reading or viewing experience in an RSS reader,while others tend to lend themselves to a better reading or viewingexperience in a web browser.

This difference in viewing experience has not gone unnoticed by users.Yet to date, the process of transitioning, for example, from an RSSreader to a web browser is awkward, clumsy and inefficient. As anexample, consider the following in connection with FIG. 13.

Assume that a user has launched an RSS reader 1300 and is in the processof reading a couple of articles, diagrammatically indicated at 1302,1304. In the course of reading the first portion of article 1302, theuser decides to click on the article's hyperlink to view the entirearticle using a web browser. As an aside, articles in RSS feedstypically do come with a hyperlink that can be used to launch a browserto view the entire article. In this example, when the user clicks thehyperlink associated with article 1302, web browser 1306 is launched andthe entirety of article 1302 can be viewed or read using the browser.However, if the user wishes to read article 1304, which follows next inthe RSS reader, they would be required to bring the RSS reader in focus,access article 1304, click on this article's hyperlink and launchanother browser 1308. If the user has a number of articles in which theyare interested, the user will be required to go back and forth betweenthe RSS reader and the browser many times. Needless to say, this is aninefficient and cumbersome process for the user.

Consider now FIG. 14 which illustrates a web browser 122, RSS reader124, web content syndication platform 102, as well as the platform'sfeed store 112, feed list 114 and feed data 116.

Assume in this case that the user is reading an article provided in anRSS feed via their RSS reader 124. Assume further that the user clickson a hyperlink associated with the article to launch browser 122 so thatthey can read the article using the browser experience. After thebrowser launches, the browser calls the platform 102 and provides theplatform with the link or URL of the feed with which the article isassociated. The platform then uses the link or URL that it is providedand checks the feed store 112 for a matching link. If a matching link isfound, then the browser is placed into an RSS reading mode and hencedisplays the feed that the user is currently viewing, and the associatedfeed items are easily accessible. In this manner, the user can easilyand seamlessly read all of the feed's articles in their browser withoutthe need to return to the RSS reader to re-launch a new browser.

FIG. 15 is a flow diagram that describes steps in a method in accordancewith one embodiment. The method can be implemented in connection withany suitable hardware, software, firmware or combination thereof. In butone embodiment, the method can be implemented in connection with aplatform, such as the one shown and described above.

Step 1500 receives a user selection in a reader to launch a web browserto view an item in a feed. This step can be performed in any suitableway. For example, the user selection may be the selection of a hyperlinkas noted above. Step 1502 launches a web browser and makes the itemavailable for viewing. Step 1504 uses the web browser to make otherfeed-associated items available for viewing. These other feed-associateditems can comprise items whose associated hyperlinks were not selectedby the user. Alternately or additionally, these other items can bepresented to the user without requiring the user to return to the readerto make subsequent selections.

CONCLUSION

The web content syndication platform described above can be utilized tomanage, organize and make available for consumption content that isacquired from the Internet. The platform can acquire and organize webcontent, and make such content available for consumption by manydifferent types of applications. These applications may or may notnecessarily understand the particular syndication format. An applicationprogram interface (API) exposes an object model which allowsapplications and users to easily accomplish many different tasks such ascreating, reading, updating, deleting feeds and the like. In addition,the platform can abstract away a particular feed format to provide acommon format which promotes the useability of feed data that comes intothe platform. Further, the platform processes and manages enclosuresthat might be received via a web feed in a manner that can make theenclosures available for consumption to both syndication-awareapplications and applications that are not syndication-aware.

Further, in at least some embodiments, a user can subscribe to aparticular web feed in an efficient and streamlined manner. In somecases, a single user action is used to initiate the subscription processwithout requiring the user to preview the RSS content. Further, at leastsome embodiments can provide, in a user interface, distinct visualindicia so that a user can quickly identify which feeds are new orperhaps unviewed, as distinguished from feeds that are old or perhapsviewed. In this way, a user can quickly and efficiently browse throughfeeds of interest and make consumption or subscription decisions. In yetother embodiments, innovative techniques enable a user to seamlessly andefficiently consume or read RSS feeds using both an RSS reader and a webbrowser.

Although the invention has been described in language specific tostructural features and/or methodological steps, it is to be understoodthat the invention defined in the appended claims is not necessarilylimited to the specific features or steps described. Rather, thespecific features and steps are disclosed as preferred forms ofimplementing the claimed invention.

The invention claimed is:
 1. A computing device comprising: one or moreprocessors; and one or more computer-readable media comprisingcomputer-readable instructions which, when executed by the one or moreprocessors, implement a web browser configured to perform operationscomprising: presenting a user interface having a subscription controlthat is configured to enable a user upon navigation to a website tofirst express an intent to both subscribe to a feed and initiate a feedsubscription process, the subscription control being configured toenable initiation of the feed subscription process without requiring auser preview of additional feeds provided by the website, thesubscription control enabling the user to subscribe to at least one feedof multiple feeds associated with a webpage of the website that the useris currently viewing while not being visually associated with any oneparticular feed provided by the website; receiving, via the userinterface, the user selection of the subscription control; responsive toreceiving the user's selection of the subscription control, selectingthe at least one feed and initiating the feed subscription process forthe at least one feed without requiring any additional user actions toselect the at least one feed and initiate the feed subscription process.2. The computing device of claim 1, wherein said act of initiating isperformed by a web content syndication platform.
 3. The computing deviceof claim 2, wherein the web content syndication platform is configuredto: apply a style sheet to XML data associated with the feeds that areassociated with the webpage; and present a preview of the feeds that areassociated with the webpage using the style sheet.
 4. The computingdevice of claim 1, wherein said initiating comprises calling a contentsyndication platform effective to cause the at least one feed to beadded to a feed list maintained by the content syndication platform. 5.The computing device of claim 4, wherein said act of initiating furthercomprises making the at least one feed available, via the contentsyndication platform, to applications that have not subscribed to the atleast one feed.
 6. The computing device of claim 4, wherein the feedlist has a hierarchical organization of feeds to which the user issubscribed; and responsive to initiating the feed subscription processfor the at least one feed, presenting a user interface instrumentalityto enable the user to customize the hierarchical organization of feedsto which the user is subscribed by at least selecting a location for theat least one feed to be included in the hierarchical organization offeeds.
 7. The computing device of claim 1, the operations furthercomprising initiating the feed subscription process responsive to a userclicking on a link associated with the at least one feed.
 8. Thecomputing device of claim 1, wherein the feed comprises a Real SimpleSyndication (RSS) feed.
 9. A computer-implemented method comprising:presenting a user interface of a web browser having a subscriptioncontrol that is configured to enable a user upon navigation to a websiteto first express an intent to both subscribe to a feed and initiate afeed subscription process, the subscription control being configured toenable initiation of the feed subscription process without requiring auser preview of additional feeds provided by the website, thesubscription control enabling the user to subscribe to at least one feedof multiple feeds associated with a webpage of the website that the useris currently viewing while not being visually associated with an addressof the website offering the feed; receiving, via the user interface, theuser selection of the subscription control; responsive to receiving theuser's selection of the subscription control, selecting the at least onefeed and initiating the feed subscription process for the at least onefeed without requiring any additional user actions to select the atleast one feed and initiate the feed subscription process, wherein saidinitiating comprises calling a content syndication platform effective tocause the at least one feed to be added to a feed list maintained by thecontent syndication platform.
 10. A computer-implemented method asrecited in claim 9, wherein said act of initiating is performed by a webcontent syndication platform.
 11. A computer-implemented method asrecited in claim 10, wherein the web content syndication platform isconfigured to: apply a style sheet to XML data associated with the feedsthat are associated with the webpage; and present a preview of the feedsthat are associated with the webpage using the style sheet.
 12. Acomputer-implemented method as recited in claim 9, wherein said contentsyndication platform comprises an RSS platform.
 13. Acomputer-implemented method as recited in claim 9, wherein said act ofinitiating further comprises making the at least one feed available, viathe content syndication platform, to applications that have notsubscribed to the at least one feed.
 14. A computer-implemented methodas recited in claim 9, the method further comprising initiating the feedsubscription process responsive to a user clicking on a link associatedwith the at least one feed.
 15. A computer-implemented method as recitedin claim 9, wherein the feed list has a hierarchical organization offeeds to which the user is subscribed; and responsive to initiating thefeed subscription process for the feed, enabling the user to customizethe hierarchical organization of feeds to which the user is subscribedby at least presenting a user interface instrumentality configured toreceive user selection of a location for the at least one feed to beincluded in the hierarchical organization of feeds.
 16. A method,comprising: presenting a user interface having a subscription controlthat is configured to enable a user upon navigation to a website tofirst express an intent to both subscribe to a Real Simple Syndication(RSS) feed and initiate an RSS feed subscription process, thesubscription control being configured to enable initiation of the RSSfeed subscription process without requiring a user preview of additionalfeeds provided by the website, the subscription control enabling theuser to subscribe to at least one RSS feed of multiple feeds associatedwith a webpage of the website that the user is currently viewing whilenot being visually associated with any one particular feed provided bythe website; receiving, via the user interface, the user selection ofthe subscription control; responsive to receiving the user's selectionof the subscription control, selecting the at least one RSS feed andinitiating the feed subscription process for the at least one RSS feedwithout requiring any additional user actions to select the at least oneRSS feed and initiate the feed subscription process.
 17. A method asrecited in claim 16, wherein said act of initiating is performed by aweb content syndication platform.
 18. A method as recited in claim 16,wherein said initiating comprises calling a content syndication platformeffective to cause the at least one RSS feed to be added to a feed listmaintained by the content syndication platform.
 19. A method as recitedin claim 18, wherein said act of initiating further comprises making theat least one RSS feed available, via the content syndication platform,to applications that have not subscribed to the at least one RSS feed.20. A method as recited in claim 16, further comprising initiating thefeed subscription process responsive to a user clicking on a linkassociated with the at least one RSS feed.